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Junior Achievement/FleishmanHillard

During my internship on the video team at FleishmanHillard, one of my main clients was Junior Achievement. As part of their biennial Business Hall of Fame Induction, I edited a video honoring one of their 2018 inductees, the former CEO of Express Scripts, George Paz.  I also edited a promotional video for Junior Achievement from the perspective of volunteers.  While my main role was editor for these projects, I also served as a production assistant on the video shoots.  Both videos were presented at the JA Business Hall of Fame event and later shared on their Facebook page.

Honoring JA Business Hall of Fame Inductee, George Paz
Junior Achievement Promotional Video - Volunteer Perspective

As a Marketing Intern at the engineering and tech company Fybr, I edited video content and created demo videos for their electronic devices, including Parking Genius and Enforce.  These videos are used for promotional purposes and shared on their social media sites.  I used Final Cut Pro to edit the video clips and Photoshop to design the backgrounds.  I also used After Effects to animate the logo for the Parking Genius video and future Fybr projects. 

Parking Genius
Enforce Video
Gateway Center for Performing Arts

In December 2016, I directed, filmed, and edited a promotional video for Gateway Center for Performing Arts.  GCPA seeks to "strengthen, enrich, and shape the communities of St. Louis by providing exceptional performing arts exposure, education, and expression."  The goal of the video was to show how GCPA fosters an inclusive environment that is open to all backgrounds, races, experiences, genders, etc., and it provides an opportunity for everyone involved to find unity through the arts.  The video was filmed during the preparation and final performances of their December 2016 show White Christmas.   

Six Eight A Capella

I was asked to create video work for Six Eight A Capella's Spring 2017 recruitment period. The goal of the first video was to promote and explain the mission and how it is present both in the atmosphere of their group and in the purpose of their performances.   The second video is focused on recruitment and providing support to potential members during the discernment process. The videos were shared on the group's social media pages.

Promotional Video
Recruitment Video
Fitness For You Radio Commercial

As a part of my Advertising Writing and Production Class, we were asked to create a radio commercial for a product of our choice.  I decided to create my own company, Fitness For You, that sells a home gym.  In order to show a company face to go along with the radio commercial, I also designed a logo for Fitness For You. 

Creative Strategy:
Advertising will persuade those interested in working out and staying fit that the Fitness For You home gym will provide them a successful and confident work-out. Support will be the high-end equipment offered in the home gym. The brand character is supportive and active. 

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